Who says bourbon is only made to be sipped in dark speakeasies? Savored in front of cozy fires in wood-paneled dens?
Nah, throw those tropes out. This is Basil Hayden. The bourbon for people who own the moment. The bourbon you show up with when you wanna leave an impression. So don’t just bring a bottle—bring Basil Hayden.
Caspian and I worked with the good people at Leo Burnett—along with director Ricky Saiz and his team at Smuggler—to bring fun back to bourbon.
Agency: Leo Burnett, Chicago
ECD, VP: Mariana O’Kelly
CD: Tammy Retter
CD: Caspian Michalowski
CD: Me
Director: Ricky Saiz
DP: Jody Lee Lipes