What happens when a niche phenomenon, online PC gaming, turns into a global sport? When streaming on Twitch turns the unknown into global icons in an instant? When the world is watching like never before?
This happens.
We gathered the world's most influential gamers, streamers, and casters for a global campaign to tell the world to leave nothing to chance.
The work was born of the unique language of online gaming—emotes. We collaborated with Spanish illustrators, Brosmind, to create a series of stylized emotes for film, social and print.
Finally, we gave everyday players a chance to become part of the campaign by submitting their own killer gaming moments. The best of the best were paired with reaction shots from a who's who of gaming influencers. Here are just a few.
Agency: Intel Agency Inside
VP, ECD: Teresa Herd
GCD: Me
GCD: Caspian Michalowski
CD: AJ Musial
CD: Warren Frost
Directors: Nabil and Taylor Cohen, Reset
Editor: Damion Clayton, Rock Paper Scissors