For the launch of MSN's viral news product, msnNOW, we created a campaign that showcased the product itself—and turned an ad into viral content. Made with my buddy Caspian.
Agency: Roundhouse
CD/Art Direction: Me
CD/Copywriter: Caspian Michalowski
Supers: Will Bryant
Producers: Cherie Appleby/Mary Alberque
Account Director: Liz Hepburn
Music: FuturePerfect