When a couple of our favorite Creative Directors asked Caspian and I to team up on a dream project—help 72andSunny and Google launch 'Star Wars: The Force Awakens'—we jumped in.
After months of concepting and selling to Google, to Disney, and to JJ Abrams, the final idea was born.
Dark vs Light. Choose wisely and watch as your entire Google universe is transformed. The work unfurled in a series of phases leading up to the launch of the film. The results got people talking.
The experience spanned the entire Google product universe. Here are just a few.
Clio Awards 2016
Silver in Theatrical Innovation
Silver in Digital/Mobile Technique
Bronze in Theatrical Digital/Mobile
Cannes Lions 2016
Silver in Cyber: Apps
Silver in Digital Craft: UI
Silver in Digital Craft: Feature Integration
Silver in Mobile: Innovative Technology
Silver in Cyber: Web Service Technology
Bronze in Cyber: Apps
Shortlist in Mobile: Connected Technology
Shortlist in Entertainment: Mobile Brand Experience
Art Directors Club 2016
Silver Pencil
One Show 2016
Silver in UX/UI: Innovation in Mobile UX/UI
Silver in Branded Entertainment: Gaming & Mobile - Branded Gaming
Merit in Interactive: Websites - Branded Games
Merit in Interactive: Innovation in Websites
IAB 2016
Gold in Mobile Branded Games
AICP Next Awards 2016
Winner in Website
Shortlist in Mobile
Webby Awards 2016
Winner + People's Choice: Advertising - Game or Application
Winner + People's Choice: Advertising - Technical Achievement
Honoree: Advertising - Media & Entertainment
FWA
Site Of The Month
Site Of The Day
Mobile Site Of The Day
Andy Awards 2016
Finalist in Creative Technology: Mobile
Finalist in Creative Technology: Website
Finalist in Creative Technology: Gaming
Our Role
We were part of a core team that developed ideas for presentation to the Star Wars and Google clients. Shortly after the final concepts were chosen, Caspian and I left to help build the Agency Inside at Intel. The talented teams at 72andSunny and Google picked up where we left off and took the concepts to the finish line.
Agency: 72andSunny
CDs: Andre LeMasurier, Paul Nguyen